Hi, I’m Jae-hoo Hong,
a Product/UX Designer based in London

I design human-centred services with a systems-thinking approach. With a background in Spatial Design, I now focus on understanding users through research and creating meaningful service experiences that solve real problems across both digital and physical touchpoints.

About me

Projects

Aigora

With a user-driven approach, Aigora rewards data contributors through forums while improving multi-turn conversation quality and supporting a sustainable data market.

#Market Research

#User Persona Creation

Planning & Research

#Project Strategy

#Data Analysis

#Product / UI design

#User Flow

#Wireframe

#Information Architecture

Design & Ideation

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Assisted Walk

With a user-led approach, this project explores how digital innovation can restore visibility in public space and reduce the emotional burden of walking in Thamesmead.

#A/B Testing

#User Journey Mapping

Planning & Research

#Project Strategy

#UX / Field Research

#Product / UI design

#AI enabled solution

#Wireframe

#Interaction Prototyping

Design & Ideation

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Assisted Walk

With a user-led approach, this project explores how digital innovation can restore visibility in public space and reduce the emotional burden of walking in Thamesmead.

#A/B Testing

#User Journey Mapping

Planning & Research

#Project Strategy

#UX / Field Research

#Product / UI design

#AI enabled solution

#Wireframe

#Interaction Prototyping

Design & Ideation

View projects →

SIMply

SIMply

With a user-centered approach, SIMply introduces a global telecom assistant that helps people living or traveling abroad seamlessly compare, select, and join mobile plans, reducing various barriers.

#User Interview

#User Persona Creation

Planning & Research

#Project Strategy

#Data Analysis

#Product / UI design

#User Flow

#Wireframe

#Information Architecture

Design & Ideation

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Scam Guard

With a user-led approach, this project explores how real-time behavioural detection and digital scam literacy can work together to protect older adults from relationship-based scams.

#Data Analysis

#Persona

Planning & Research

#Project Strategy

#UX Research

#Product / UI design

#AI enabled solution

#Wireframe

#Interaction Prototyping

Design & Ideation

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Aigora

With a user-led approach, this project proposes a community-based travel platform to support foreign tourists navigating language and service barriers in Korea.

#A/B Testing

#User Persona Creation

Planning & Research

#Project Strategy

#UX / Market Research

#Product / UI design

#User Flow

#Wireframe

#Information Architecture

Design & Ideation

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Take away,

Take in

With a community-focused approach, the Jeongneung Market project aims to revitalise the market by improving walkability, enhancing shopping, and reconnecting with residents.

#Site Research

#User Interview

Planning & Research

#Project Strategy

#Data Analysis

#Branding

#Space / Graphic Design

#Floor Planning

#Constructure design

Design & Ideation

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We:Fill

With a sustainable focus, Wefil aims to build an eco-friendly refill store using biodegradable containers through Olive Young’s omni-channel strategy.

#Market Research

#User Persona Creation

Planning & Research

#Project Strategy

#Data Analysis

#Product / UI design

#User Flow

#Wireframe

#Information Architecture

Design & Ideation

View project →